Support for Latinos in the News Media

WHEREAS, Latinoís comprise the largest ethnic segment of the US Population at over 44 Million and California is home to the most Latinos than any other state in the country; and

WHEREAS, the annual purchasing power of Latinos is over $860 Billion and growing annually at 8.2% which signifies a 450% growth between 1990 and 2011; and

WHEREAS, it is important that the news media that is transmitted through the public airwaves, accurately and adequately represent the Latino community; and

WHEREAS, News stations need reporters and news casterís who understand Latinos; their hopes, dreams and challenges; and

WHEREAS, the large Latino audience needs to see and interact with Latino news professionals who swerve as positive role models for our youth; and

WHEREAS, LULACís mission is to advance the economic condition, educational attainment, political influence, health and civil rights of our Latino population of the United States; and

WHEREAS, the transformation of neighborhoods and national events to the living rooms and minds of Americans occurs with the coverage and reporting by the news media; and

WHEREAS, the need for accurate and positive coverage becomes the most important element in the dissemination of news stories to mainstram America and particularly to our own communities; and

WHEREAS, it is important that all facets of the news assignments, news reporting emphasize the diversity of our nation including a stron stble presence on and off screen and the airwaves; and

WHEREAS, our community has seen a recent regression of on-camera news anchors and reporters who represent our Latino community; and

WHEREAS, there is an immediate need to address the issue whole-heartedly today, before a total loss of experienced and ffair representation in the positions of reporting events and providing editorial; and

THEREFORE BE IT RESOLVED, that the California State LULAC pledges to hold television owners and itís executive management accountable for hiring, retaining and promoting news anchors, reporters, news directors, producers, and photojournalist who represent the Latino community; and that California LULAC does hereby commit to advocate for the leveraging of Latino buying power to persuade, engage, and partner with major media companies for the mutual benefit of them and our Latino communities in the US.

Approved this 14th day of July 2007.

Rosa Rosales
LULAC National President

LULAC  l  2000 L Street, NW, Suite 610  l  Washington, DC 20036  l  (202) 833-6130  Fax: (202) 833-6135