Press Release: Yum! Brands Sponsors New LULAC Youth Website.

The new website offers a fresh interactive approach for our youth members.

October 29, 2009

Contact: Contact: Lizette Jenness Olmos
(202) 833-6130 ext. 16

Washington, DC – The League of United Latin American Citizens, the largest and oldest Hispanic civil rights organization in the country, along with Yum! Brands officially launched a new interactive website for the LULAC youth today.

“The youth represent LULAC’s next generation of members,” said Richard-Abraham Rugnao, Public Affairs, Senior Manager, Government Relations and Global Diversity, Yum! Brands. “Yum! has been a sponsor of the Youth and Young Adults efforts at the LULAC National level and will continue to support opportunities that equip our young Latino leaders with skills they need to succeed.”

“We want to thank Yum! Brands which has provided us with an important advocacy tool,” said LULAC National Youth President Jessica Martinez. “We have demonstrated that we are young leaders who continuously make a difference. LULAC Youth Councils have been active in promoting and addressing issues that have an impact in the Latino community. We are more than just in the training ground, we are already working in unity to make a positive change.”

The LULAC youth web site is interactive and offers outreach tools for new youth membership recruitment.

Some of the features of the web site include:

• Highlights LULAC Youth History

• Provides an updated LULAC Youth Calendar and photo gallery of past events

• Includes information about upcoming leadership and educational programs

• Links to LULAC social networking sites including: Facebook, Myspace, LULAC, YouTube channel and LULAC mobile alerts

• Outreach tools for new youth membership recruitment

• Valuable research materials

Please visit the LULAC Youth web site at www.lulac.org/youth.html.

The League of United Latin American Citizens, the largest and oldest Hispanic membership organization in the country, advances the economic conditions, educational attainment, political influence, health, housing and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.

Yum! Brands, Inc., (NYSE:YUM) based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in over 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the Company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican–style food and quick–service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.

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